Product Introduction

Product development is most effective when it is run as a cross-functional effort. We supplement your internal engineering capabilities with operational expertise to minimize pitfalls that delay time-to-market.

OPERATIONS & SUPPLY CHAIN

Supply chain and infrastructure design begins at the prototyping stage and evolves as you grow. We provide the varied expertise required early on.  As these roles become full time, we help you recruit your own team.

Marketing

STRATEGY

Growth starts with awareness. We help you identify & communicate your products' key benefits clearly to your core audience, and generate awareness & sales through your website, PR, social marketing, events, and digital ads. We also implement appropriate analytics to optimize performance, increase efficiency, and strengthen ROI.

BUILDING CAPABILITIES

We work with you to develop, mature and scale your internal skills as your business grows.

SALES & Channel Strategy

We help you identify and pitch the right channels, negotiate terms, and win placement at the most important retailers. We then work with you to grow sales by implementing effective merchandising, channel marketing, account management and promotional plans.